People in B2B recognize how valuable it can be to host conferences to get leads and clients – but many don’t consider the value of hosting smaller events. Use LinkedIn to host in-person events . (Image: Content Marketing Institute) This intuitively makes sense. 5. (Isn’t that a promising stat for a B2B company looking to generate leads? Avec ses 10 millions d’utilisateurs actifs français en 2019, cette plateforme est un véritable réservoir à prospects motivés à échanger. 80% of B2B social media leads come from LinkedIn. LinkedIn strategie Management Consulting Bratislava, 36283835 2,670 followers The First LinkedIn Consulting Agency in Slovakia A preview of what LinkedIn members have to say about Laurent: “ Nous avons collaboré avec M. Laurent Morin de Stratégie B2B pour le rafraichissement de notre site internet. LinkedIn is known as one of the most fast-growing social media networks and a powerful platform for B2B marketing.It effectively builds a solidly professional network that every business is seeking and already becomes an inevitable part of digital marketing. LinkedIn is one of the biggest important networks for B2B digital content. If you are a B2B services or consulting business—a law firm, a medical practice, an architect, or any service provider—and LinkedIn is still languishing at a number 3 or 4 in your Social Media priority list, it’s time to go back to the sketching board.. On top of these numbers, LinkedIn has peculiarities that place it way above the other social networks, especially for B2B Marketing. According to the B2B Content Marketing 2018: Benchmarks, Budgets, and Trends report from CMI and MarketingProfs, LinkedIn is the most-used social media platform for B2B marketers (at 97%), and also the most effective. Vous le savez, avec plus de 722 millions de membres dans le monde, LinkedIn demeure un réseau social incontournable (Source LinkedIn). One of the best examples of employee empowerment as a B2B marketing strategy was the video campaign the live chat company Drift ran on LinkedIn in 2018—a campaign that was planned only five days before it was launched, yet generated 3 million views and resulted in the highest single-day traffic in the company’s history. Lorsque l’on parle de stratégie marketing B2B, on pense automatiquement à LinkedIn, le réseau social professionnel n°1 mondial. Pensez également à lire l’excellent manuel du marketing de contenu de LinkedIn (en anglais seulement) , qui propose des analyses détaillées, des modèles et des checklists pour vous aider dans votre stratégie de marketing B2B sur LinkedIn.. Soyez préparé. The platform has active monthly users of over 300 million; it is mainly for professional engagement. Here’s one more: B2B Marketing Solutions on LinkedIn. D’après Oktopost, 80 % des leads B2B convertis par les réseaux sociaux viennent de LinkedIn. Hosting in-person events is a strategy I really recommend, especially if you’re in B2B. Il a su faire preuve de grandes qualités relationnelles et il s'est adapté avec dynamisme et sérieux aux nombreuses demandes que ce travail exigeait. Here are a few more statistics that can show you how effective Pour les entreprises et les entrepreneurs, ce média doit intégrer votre stratégie de Marketing Digital. Au service des professionnels, LinkedIn est un outil performant pour accéder à de nouvelles opportunités. It is the leading social media platform for B2B content marketers. It sure is.